How can I make money from my art? A Beginner's Guide to Selling Art Online
How can I make money from my art?
A beginner’s guide to selling art online
Embarking on the journey of selling your art online can be both exhilarating and daunting. The first step is choosing the right platform that aligns with your art style and audience. Platforms like Etsy and Artfinder are popular among artists for their user-friendly interfaces and large, engaged communities. Alternatively, setting up your own website offers complete control over the branding and customer experience. Tools like Squarespace are excellent for artists looking to build their personalised online galleries.
In fact we love Squarespace so much, we give all our students in Become An Artist From Home a Squarespace website! We’ve designed and developed it for them, so they just pop in the colours and brand.
Some of our student websites:
Now it’s time to showcase your work like the queen you are! Once you've built your website, the next crucial step is presenting your art in the best possible light.
High-quality photographs that capture the true colors and details of your pieces are essential.
But we’re at the beginning of our journey – so we want to start a side hustle without spending loads of money. I suggest downloading mockups from somewhere like Creative Market rather than using a professional photographer.
In fact, I don’t even suggest worrying about a decent camera! Use your phone, we need to adopt a good enough for now approach so that we can get the ball moving.
Now we have to take payments. Handling payment, packaging your art and shipping logistics efficiently is vital for a successful online art business. Set up a secure payment gateway that supports multiple payment methods to accommodate all customers. For shipping, provide clear information about shipping costs, delivery times, and return policies. Does that all sound like jargon to you? Never fear, use Squarespace and literally ALL OF THE ABOVE IS HANDLED FOR YOU. You don’t even need to think about it, it’s all automatic when you create an account.
Marketing your art effectively is key to attracting potential buyers. Utilise social media platforms like Instagram and Pinterest to showcase your work and engage with your audience.
Email marketing can also be a powerful tool to announce new collections, share behind-the-scenes content, and maintain customer relationships. And if you’re thinking WHAT IS EMAIL MARKETING? WHO HAS TIME FOR THAT! We cover that in Module 5 of Become An Artist From Home too.
By focusing on these fundamentals, you can set up a thriving online store that attracts art lovers and collectors from around the world. Selling art online opens up a global market, offering vast opportunities to grow your brand and turn your passion into a profitable venture.
It’s not hard to make money from your hard. You just need to get started!
Georgia
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