How to Make a Logo for your Art business (without overthinking it)
How to Make a Logo for your Art business
(without overthinking it)
One thing I see all too often in our industry is creatives getting hung up on their logo. They think they can’t possibly start their business without one, so they don’t start at all. Or, when they do decide to create one, they spend so much time trying to make it "perfect" that they feel like they can never get it right.
But here’s what I desperately want creatives in business to know: Your logo is not your brand.
This is coming from someone who has spent over a decade building brands for other people—including some you might even recognise. I’ve worked with major brands like Boost Juice, the Opera House, Taronga Zoo, and the Art Gallery of New South Wales, to name a few. I’ve spent over 10 years designing for hospitality brands—naming them, choosing their colours, creating their logos, and shaping their entire business identities.
So, let’s just say I’m more than qualified to dive into this topic with you. Let’s get stuck in…
Your Brand Is Everything You Do
Your brand isn’t your logo because it’s so much more than that. Your brand is in your business name, your work, your website, your social media presence, the way you speak, and the way you show up. It’s everything you do, whereas your logo is just a symbol that represents a small part of it all.
If you’re a maker, artist, designer, or creator, the best part is this: you’re already branding yourself just by creating. How cool is that?
It’s About Recognition
Here’s a helpful way to think about branding: consider your favourite artists. Have you ever seen Frida Kahlo’s or Andy Warhol’s logos? Probably not. But you’d absolutely recognise their work if you saw it.
Branding is about that recognition of your work and your way of doing things. When people can identify your work—whether it’s through your art, products, voice, or overall vibe—that’s when your brand starts to stick in their minds. That’s when you start building something that lasts.
This is why your logo doesn’t need to be perfect. Consistency in your branding across all the places you share it matters far more than the details of your logo.
Stop Overthinking the Logo!
Okay, I get it. Logos feel important. I’ve had my own fair share of logo hang-ups, trying to get them just right. But here’s the thing: a logo isn’t what’s going to make or break your business.
And it definitely shouldn’t stop you from getting started.
It doesn’t need to be perfect. The sooner you get it done, the sooner you can move on to the parts of your business that truly matter: building your brand and growing your audience.
And just remember: your logo will evolve over time, and that’s perfectly normal! Create something that works for now, then move on.
So, What Now?
I know you want a logo that perfectly represents your business, but remember: it’s not the part your audience or customers will connect with the most. They’re going to remember you for your work, your vibe, and your overall presence.
So, get the logo done and dusted, and focus on making, creating, and sharing in a way that feels authentic to you.
In my six-week course, Become an Artist from Home, I teach students how to create a logo that represents their brand quickly and easily, so they can move on to what really matters: growing their business in meaningful, impactful ways.
You can check out some of my past students’ logos below.
